Shining a light on the lost art of English joinery in a recent article in Country Life magazine, Interiors Editor, Giles Kime invites our founder, Bruce Hodgson, to explain how door casements, shutters, panelling, skirtings, architraves, cornicing and dados can transform a space.
If you’ve been inspired to know more about the transformative impact of authentic joinery led interiors, please do get in touch and tell us about your project or read more about our services. To view the article in Country Life Magazine Interiors section, click here
Country Life magazine has listed Artichoke among the best craftspeople in Britain as part of its annual Country Life Top 100 Country House specialists review. This is the second year Artichoke has been listed.
We are in illustrious company. Also included in this year’s list are ADAM Architecture, Craig Hamilton Architects and Joanna Wood Interior Design, plus many other professionals we have worked alongside with our clients over the last 25 years.
Country Life magazine is a magazine perfectly aligned with Artichoke’s focus on creating heritage through sympathetic joinery design. The title has deep connections to Sir Edwin Lutyens, an architect we admire greatly having worked on several of his houses. It also is one of the few magazines with a focus solely on English country house architecture, interiors and rural country pursuits.
The full Country Life Top 100 list can be reviewed here.
To see some of the stunning work we have completed please click here.
26 years seems like a long time to wait before creating your first advertising campaign. Ironically, we’re busier than ever. So why now?
As we’ve matured, we’ve gained greater understanding of what sets us apart. Subconsciously we’ve always known, but it’s not been expressed until now. To use marketing jargon, it’s about positioning.
Put simply, we design rooms which look as if they were always meant to be there and we then make them to ensure they always will be. With each new project we are motivated by the opportunity to improve how clients live in their houses. We are also motivated by legacy, and with every project we aim to create Britain’s future heritage.
Initial concept sketches presented by John Heywood (Art Director)
Among the Art Director’s initial sketches were this set of striking images (above) designed to illustrate that Artichoke is not simply a designer of kitchens, a skill we’d become well known for. We are a company which uses architectural expertise, joinery design, interior design and a deep understanding for household life to create beautiful and practical spaces which add value to our client’s houses for many generations.
The initial pencil sketch for ‘Georgian House. Family Home’
Matthew Cook water colouring the ‘Jacobean House, Family Home’ creative.
Bringing the Art Director’s creative idea to life required a delicate touch. Matthew Cook is one of the UK’s greatest reportage artists with a wonderful ability to observe real life. And it’s real life which Artichoke deals with daily. The design decisions we make for our clients, and the quality of our craftsmanship, directly affects how they and their families live in their homes for many generations.
The first ad completed
Matthew is not only a professional illustrator but also an experienced soldier having undertaken two tours of Afghanistan as a corporal with the Parachute Regiment in the TA. His work has been commissioned widely in publications such as Country Life, The Spectator and The Times, and we are delighted he agreed to illustrate our advertising. You can see more of Matthew Cook’s work oh his website.
The beautifully written copy was written by Toby Ingram of Scarlett.
To see some of the stunning work we have completed please click here.
